Using synthetic users for UX research (because who needs humans, anyway… right?)
What if instead of testing on real people, you used AI-generated “synthetic users” to conduct your research? And should you, even?
Latest Articles
More than Siri, not yet Skynet—Autonomous AI gadgets are coming!
AI-powered smart assistant gadgets are starting to pop up. What could AI tech do in the future when we give it more autonomy and make it think and do things instead of us?
Dark psychology in UX: The subtle art of making users addicted to your product
Corporations are known to use psychological tricks to keep you engaged. But what if using a digital product becomes a habit? And how do they do that?
Using the Golden Ratio in UX design
The Golden Ratio has long been a staple of Western design. There are many ways we can use it when designing visuals and interfaces as well.
Is eyeballing still viable in modern UX design?
We all balance between intuition and precision in design. Experience guides our aesthetic sense, but there’s a place for numbers and formulas, too.
There is no UX/UI, there is only UX! … Or is there?
In the design world, the relationship between UX and UI still sparks many debates and defies easy answers. Let’s see if we can uncover any new revelations.